Toronto Search Engine Optimization

The first thing you should know about web search optimization or better known as search engine optimization is the way they index a webpage.

Googlebot starts to index in the top left corner and leave the page in the bottom right corner. Now this sounds easy but the way you set your tables and cells or your divisions will affect the direction a spider reads your text. The order you set your division is the direction search engine will read your text. If one doesn’t know the direction Googlebot will take, it can get very confusing trying to read what search engines have to read every time they index a webpage.

Writing text must flow as smooth as possible for search engines as well as for the viewers. Look at it this way. If a viewer reads your text and find it to confusing, what will happen? When you build a website, think the same way for search engines.

Alternate Tags

Alternate tags is part of onpage optimization. They represent photos and graphics. As you might know, search engines do not see photos, or graphics, but they read text and they will read the text you write in the alternate tags. Now these words or sentence(s) you will write will affect the flow of your onpage text.

While keeping your viewers in mind, search engines is what ranks your website, therefore, you do not want to confuse them too much. As smart as their algorithm is, to have a problem reading a webpage might give you less web search results.

Example, if you write:

Website Design Toronto offers affordable and effective website services.
Then for one reason or another you insert a photo of the CN Tower after the word affordable and before and effective.
The alternate tag for that photo you have written “Toronto CN Tower” which is appropriate for the photo.
To search engines your sentence will now read, “Website Design Toronto offers affordable Toronto CN Tower and effective website services.
Do you see how the alternate tag just changed the flow and the meaning of your sentence.

Note:

Not setting up your alternate tags will give you a code error and to many errors will give search engines a hard time to index your web page and that will not help your web search optiomizatin process.

The spider simulator removes the “html” tags and gives you an inside look at how search engine view a page.

Lynx is a text only web browser that will give you a view of what spiders see when they visit a page. Lynx require downloading and installation and is a little more complex to use.

How much does it Cost to Optimize a Website?

Search engine optimization cost depends on what we have to optimize to accomplish the position you want on the chosen keyword phrase and the amount of keywords you want to optimize? When it comes to Website Optimization, there is a lot of factor to take in consideration.

Relevant Text Content

Writing relevant text will improve two things. One, it will keep your readers interested. Two, it will give you a chance to better ranking.

Keyword Research

Keyword research is important to find out which keywords are most used by potential clients. Not researching keywords is a poor SEO tactic that will get you no results.

Identify the Competition

Once the keywords research is completed, now is the time to research the competition on the chosen few keywords.

Any of the following will affect the results of search engine optimization.

On Page Optimization

Choosing the right Domain Name (URL)
Navigation Structure
Control Keyword Density
Title Tags
Description Tags
Keyword Tags
Alternate Tag
Header Tags
Bold Text
Underline Keywords
Italic Keywords
Insert keywords in the proper place through out the text content.
Web Page Validation
Creating New Web Pages if needed
Tracking Target Keywords

Off Page Optimization

Relevant Link Exchange
One-Way Inbound Link
Use the Proper Keyword Anchor Text for your Link (Very Important)
Link Popularity of the Partner Website
Maintaining Links
Research the Competition
Page Rank Consideration of the Web Page you Link to
Title Tag of the Page you Link to
The age of the Web Page or Website
URL Keyword Consideration
What is the Partners Website About
Keep Track of the amount of Inbound and Outbound Links

What Kills a Website?

Wrong choice for Domain Name (URL)
Clone Website
Clone Text
Nearly Identical Pages on your Site (Mirror Pages)
Duplicate Meta Tags
No Description Tags
Link Farm
Hidden Text and Links
A Sudden Spike in Link Building
Irrelevant Anchor Links
Irrelevant Keywords
Linking to Bad Sites
Linking to other Sites you Own
Code Errors (Web Page not Validated)

Search engine optimization is accomplished through time and that can take up to 12 months depending on how serious your competition is. If we are optimizing an existing website, the cost will vary greatly depending on how the website evaluation turns out. On the other hand, it’s easier to optimize and set up a website for optimization as we build it. Until we have a web design consultation or a site evaluation it's nearly impossible to say how much does it cost to optimize a website.

We also specializes in custom website design, and link building.

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Toronto Website Optimization

Before we took this website optimization project "Sailing for You" could only be found with one keyword sentence, "Toronto Sailing Charter" resulted on page two of Google.

"Toronto Sailing Charter" now results on page #1 along with many other keywords related to the Toronto Harbour.

At this point we are still waiting for search engine to index more pages that we added to his website.
May 28 2008.

Another Satisfied Client. Read about website design testimonials.

Upon checking the list of keywords that use to rank high, this website lost some visibility because of the fierce competition and the fact that optimization did not go any farther than the summer of 2008.

Note:

Even if a website ranks well today it does not mean that it will rank as good in the following months. All depends on your website competition.

Updated July 11 2009

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