Your website needs to be a Kumbaya experience for your visitors.  Kumbaya is the old spiritual invitation that means “come by here.”  SEO Copywriting Services for websites is the 21st Century version of Kumbaya.  Writing for the web is the third leg of website optimization.

• The first leg is an attractive – perhaps even elegant – website design.  If the design of your website falls within the definition of “attractive” to your targeted clientele, then that’s one step forward on the path to turning visitors into customers.
• The second leg is navigation.  If your visitors can easily navigate to the content that intrigues them, then they are less likely to abandon your website and go somewhere else out of frustration.
• The third leg, of course, is content.  Design is the flower, navigation is the scent, and content is the nectar.  And, the invitation is Kumbaya and stay awhile.

Your primary objective is to tempt your visitors to change their behavior from simple visitors to paying customers.  Content is the vehicle for inducing a transformation of behavior from visitor to purchaser.  The technology is wonderful – the message can be delivered in split seconds instead of days.  But the message remains the same – Buy from Me!   I have what you want/need/desire/crave/can’t live without and . . . well, you get the idea.  For that, you need professional copywriting services that weave a path to your ultimate goal – a sale.

Your web content needs to invite clients into your virtual house through the use of search engine copywriting text called keywords and key phrases.  And, besides your human visitors, you first need to attract another sort of critter – the Search Engine Spiders.  If you ever have seen the film “The Matrix,” or its sequels, all the background and animation are (supposedly) pieces of software.  Well, that’s what Search Engine Spiders are – they’re software programs designed to search and sniff out content on the web.  If they find something they like (such as keywords or key phrases), they report back to the MotherShip (Google, Yahoo, Bing, etc.) and discharge their information.  Depending on many attributes of the website, including keywords and key phrases (REALLY IMPORTANT), they promote the website to higher rankings on their search engine that your potential customers search when looking for your type of products or services.

SEO Copywriting Content has to follow several principles:

Text has to immediately engage the visitor’s interest.  The worm has to wiggle on the end of the hook.  Your website is a dead fish if the content is stale, stuffy, or looks like everyone else’s content. 

Unless you are selling really high-tech stuff, best described in its own special terminology, following KISS (Keep It Simple, Stupid) is the best approach.  People don’t want to struggle with fancy words or unintelligible mumbo-jumbo. 

Keep it short and packed with descriptive words.  Use (not overuse) to-the-point adjectives to embellish the attributes of your product or service.

Make sure your keywords and key phrases that search engines will look for are fresh, relevant, and convey, to the maximum extent possible, exactly what you’re offering, where you are and, if possible, why you’re unique.

Speaking of “unique,” your copywriter should be smart enough not to use that word and every other overused marketing word on the web.  You need to differentiate yourself from the competition.  If everyone is claiming “uniqueness,” then no one’s unique.